Introduction of Wuling Hongguang MINI EV and its battery pack

As an entry-level micro pure electric vehicle, Wuling Hongguang MINI EV quickly achieved good sales in third-tier, fourth-tier and fifth-tier cities with its subversive ultra-low price.

Data shows that in September 2020, the monthly sales of Wuling Hongguang MINI EV exceeded 20,000 units, reaching 20,150 units, surpassing Tesla model 3, and quickly topping the list of new energy vehicle sales in China.

Why is Wuling Hongguang MINI EV so popular? Let's take a brief look at the configuration first.

From the above configuration, Hongguang MINI EV is not so good. So why is the sales volume so big?

Core competitiveness: Configuration is irrelevant, pay close attention to price

The existence of Wuling Hongguang MINI EV is a transportation tool to solve the daily short distance travel of 2-3 days in small and medium-sized cities.

Since it is a transportation tool starting at 28,800 yuan, it must have many shortcomings. For example, the active and passive safety is poor, the configuration popularity is low, and the navigation mileage is short. There are no airbags, body stabilization systems, steering wheel position adjustment, rear wipers, and the entry-level model " The first model " does not even have air conditioning!

In so many cars, if Wuling Hongguang MINI EV configuration is the lowest, not many people would object to it! But the fundamental reason why it quickly became popular is to pay close attention to the price, which is really too cheap.

Wuling Hongguang MINI EV can shelter from wind and rain, and theoretically reaches a maximum range of 170km (The third model). Even the theoretical 120km range of medium and low configuration can also meet the normal range of 2-3 days in small and medium-sized cities. To some extent, this seizes the market for electric motorcycles and electric bicycles.

*Related articles: Internal Structure of SGMW Wuling Hongguang Mini EV Battery Pack